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This article explains how to purchase dental technology- “lowest price” vs. “total price” and which offers the greatest value to a dentist.  Sales organizations have their distinctive selling technique, marketing style and bid presentation…that’s business.

Most dental technology products offer service, support and extended warranties.  With dental software, updates are wrapped within the support costs…a necessary evil.  Add computer hardware brands, their quality, service levels, contracts and it becomes a bear to compare. A few examples:

  • Higher hardware  prices         – Lower service/support costs
  • Lower hardware prices           – Higher service/support prices
  • No cost hardware                  – Very high service/support costs plus contract

Which of these is a better deal?  Having reviewed thousands of bids, over 75% include the wrong equipment or are flat-out incomplete.  Of those, over 50% are not even close.  The equipment should always tie back to a reasonable plan-don’t compromise!

In a treatment room, there is direct correlation between design (ease of use), function (delivery), and ROI.  T2 Consulting provides full documentation as assurance that the equipment stays consistent with the plan…these percentages transform project assurance into an insurance policy.

As a dentist and business owner, your time is best spent with patients – NOT flipping the hood of a tired computer trying to fix it yourself.  Uptime of your technology system is vital and an active ingredient of ROI.

Does it make sense to evaluate bids if apple and oranges?  From my perspective…no, and could lead to bad decision making.  Computer systems vary between manufacturers and non-name-brand isn’t necessarily a bad thing.  Playing your hand with comparable bids can save you thousands – not to mention, the headaches associated with stuff that doesn’t work as expected.

Ted Takahashi

Author Ted Takahashi

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