When are patients most interested in their dental care? Most likely, it’s while thumbing through bacteria-ridden magazines or checking emails on their smartphones. Where? Your reception area, of course.
With the average patient wait time of 5-10 minutes, using this moment to widen patients’ view of your practice presents a great opportunity.
Patients waiting for their appointment, by nature, are a captive audience. The smartphone may be your stiffest competition, but it only takes a glimpse to pique their attention. They are looking for something to put them at ease or valuable information about your practice. Hard-selling dental patients is never a good idea, that goes without saying. Excellent care, trust, and appreciation send a positive message that connects with your patients.
In-office media contributes to branding and patient perception of your dental practice. Branding is closely associated with advertising but they are not the same thing. Branding pertains to how patients perceive your dental practice. There is a difference between why you think someone should buy and why someone does buy. The gap between the two is called marketing. Reception area in-office media, patient communication software, websites, and social media are a powerful combination that enhances your brand.
What message is your reception area sending?
Learning about dental in-office media will determine your next steps in creating the best messaging for your patients to view. Some may be interested in doing it yourself, while others will hire an outside firm. Regardless, knowing the steps will help prepare you for both.
“Tell me and I forget, teach me and I may remember, involve me and I learn.” — Benjamin Franklin
Editing software is easier than ever for those interested in learning. Hiring a professional videographer, scriptwriter, and editor will cost $1,000 and up per finished minute of video for a quality presentation – not including future edits.
What are the reasons for in-office media?
- To widen the patient’s view of your practice
- To improve your brand
- It’s not cable TV!
- To increase word-of-mouth referrals
- To show appreciation for your patients
- To add versatility. Use it on your website and social media
Remember that you are the one who knows your patients best. And bear in mind that family and friends within your community still talk to one another. Referral programs fit nicely with in-office media. Thoughtful messages and community involvement can make a powerful impact.
In-office media can also be utilized on your website and social media. The web is where new patients are looking for you. In-office media gives them a better view of your practice once they get there. Together, they are the window to your practice.
Say hello to CloudPrep!
CloudPrep is the first-ever dental technology online learning website. CloudPrep caters to the unique needs of each dental practice by providing professional content for dentists, office managers, and dental students. Learn a new approach to integrating dental technology and get it right the first time.
Become a member!
- Premium content with predictable results
- Easy-to-use interface
- CloudPrep 6-point plan with step-by-step guidance
- Online forms that document your plan
- CloudPrep spreadsheets aimed at lowering costs
- Professional coaching tips
- Content for all levels of dental technology
- Idea Gallery includes photos that inspire
- A safe learning environment with no sales pressure
- COMING SOON! In-office media training and how to get started
Plus
- Access for one full year saves 48% off the monthly plan
- Limited time offer: Yearly plan includes (2) 30-minute phone reviews
As a member, you will benefit from the CloudPrep 6-Point Plan which provides you with a comprehensive guide on how to incorporate dental technology and boost the efficiency of your practice. This step-by-step process is designed to help you save a significant amount of money by teaching you professional strategies. Additionally, you will learn how to leverage the competitive bidding model used by numerous dental practices to get the best prices.
COMING SOON! Access a dedicated section for in-office media skills, including planning your own video with inspiring examples. Begin by learning to strategize, equipment basics and required software.
Get CloudPrep today! For help or questions, please contact us at any time.
